In an interesting about-face some movie studios are going to allow you to stream some movies for free.
As part of the “Full Stream Ahead” campaign, which is backed by the UK Film Council and BFI, and launches tomorrow, anyone accessing the Blinkbox website from fullstreamahead.co.uk will be offered £20 credit to spend on films from studios including Paramount, Sony Pictures, Universal, 20th Century Fox and Warner Bros. Titles include Avatar, Sherlock Holmes and Up in the Air.
The streaming will run for a week from a site called Blinkbox. Another interesting note from the article:
Research by Global Web Index last year showed that web users were turning to unlawful filesharing sites because the content they wanted was not easily available elsewhere. The survey showed that 45% of filesharers said they would consume films legally if the technology allowed them.
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