The buzz of internet film teasers is an interesting article from the BBC about the power and marketing buzz of online trailers.
As someone who invariably has seen the trailer before it’s in front of a movie in the cinema I tend to agree, aside from whetting the appetite they can be a work of art on their own (they generally make very good use of music too, I’ve picked up quite few tracks from trailers and the help of IMDB to find out what they were).
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