At last, the film industry has come out to say that, despite all the media coverage, things at the box office aren’t all that bad and that while people have been predicting the end of the cinema, actually, it might have just been bad movies after all.
A couple of quotes from the article:
“It’s really easy for all of us to blame the condition of the theaters, gas prices, alternative media, the population changes and everything else I’ve heard myself say,” said Sony Pictures Vice Chairman Amy Pascal, whose summer releases “Bewitched” and “Stealth” flopped. “I think it has to do with the movies themselves.”
“There’s always a year when the pundits say the movie business is over,” said producer Brian Grazer, whose May release “Cinderella Man” was a disappointment despite strong reviews. “If there’s a movie people want to see, they go see it. I just think we all have to do our best to make better movies.”
And you may be forgiven for thinking the takings at the box office were in freefall, well, according to the article:
Still, to date, ticket sales lag behind 2004’s numbers by only 6%, with attendance off 8.7%. Both those numbers are a vast improvement from a string of weekends this spring, when year-to-year comparisons frequently showed double-digit drops.
Not exactly the sky is falling talk of earlier in the year. And looking at the films they quote as doing well, it’s not that they need to make good films, just films that people actually want to go watch.
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