It appears the movie industry is on the attack again. I noticed the comparison to the music industry stated in the article, the reason for this is that recent research has shown that people who download music illegally also buy more music via legal channels. I imagine this is the same for films (I’m going to state that I have only downloaded a handful of movies in my time, which have either been removed or replaced by legal copies — I don’t own a DVD burner — before someone tries to sue me, I do know several people who download a lot of movies though and they certainly buy more than the average person). What the studios fail to realise is that it’s these people who encourage all their friends to go see films, to watch films they normally wouldn’t, they drag people to the cinema and suggest movies to other people. They’re a mass of free PR. What the studios should be doing is identifying these people and helping them out; giving them tickets to advanced screenings and premieres, access to exclusive clips and images and branded media so that they can more effectively ‘sell’ their movie. Instead, the studios are hunting them down and fining or imprisoning them instead of attacking the large scale piracy gangs who do far more damage to the industry than illegal downloading by individuals.
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